Brand Development and Marketing
American Diary's marketing emphasizes local production and distribution of its products, which begins from local dairy herds and results in premium quality products. Our efficient process adds legitimacy to our marketing claim that we produce farm fresh products, instilling confidence in consumers about the purity and wholesomeness of our products.
American Dairy conveys our story primarily through the packaging on our existing products. Our products have received marketing benefits from a considerable volume of favorable press and other publications of mass circulation which have rated our products highly.
American Dairy's marketing and promotional efforts will include:
- Redesigning packaging of non-fluid products to promote a premium quality image.
- Refining and targeting our message, which to date has largely been the product of word-of-mouth and product reviews.
- Developing trade material, including four-color trade sell sheets and brochures.
- Further distinguishing its products from other dairy products.
- Commencing retail advertising, including print advertising and focused public relations.
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